Less, but better 🤍 Spent the past week designing MERIDIAN — a minimalist skincare brand built on one idea: good skin doesn't need a complicated routine, just the right one. No twelve steps. No overwhelming ingredient lists. Four considered products, distinguished by shape and format instead of shouting labels, wrapped in warm terracotta instead of the sage green everyone else reaches for. Sometimes the boldest thing a brand can say is: this is enough. 🌾