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Turning brand marks into physical objects.
Authored, in metal
this is awesome, some real drip to go with brand rep!
Thank you! 🙌
A necklace as brand merch is such an unexpected but fitting execution for a mark this geometric. Was metal casting the plan from the start, or did you test other materials before landing here?
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Veloré: Luxury Watch Brand Identity & Campaign (Concept)
I created Veloré as a self-initiated concept project to show how I build a complete brand from logo to campaign. The brief was "quiet luxury": dark obsidian tones, champagne gold accents, brushed steel textures and a crowned "V" monogram.
What I designed:
Brand identity: logo, color palette, typography system and moodboard
Campaign visuals: launch poster, collection poster, and Instagram Story and feed ads
Website landing page hero
Luxury packaging: watch box, warranty card, manual and gift bag
Tools: Canva, Adobe Photoshop, Adobe Illustrator, and AI tools for concept and image generation, refined and art-directed by me.
Looking for luxury, fashion or e-commerce brands that need a consistent, premium look across social, ads and packaging. Message me to talk about your brand.
Short captions for each image
Moodboard and color palette: Where every brand starts: colors, mood and material direction.
Typography sheet: Cinzel for headings, Montserrat for body text.
Textures and materials (both versions): Brushed steel, smoky velvet and sapphire crystal.
Collection poster: Four watches, one identity.
Launch poster: "The New Era of Time," a teaser campaign.
Instagram Story ad: Built for thumb-stopping, with a swipe-up call to action.
Landing page hero: Website header with the brand's dark marble world.
Lifestyle shot with the watch on a wrist: Luxury lifestyle campaign visual.
Packaging: Box, warranty card, manual and bag, designed as a full unboxing set.
Square ads: Feed creative for Instagram.
#LuxuryBranding #LuxuryDesign #WatchDesign #LuxuryWatch #WatchBrand #QuietLuxury #DarkAesthetic #GoldAndBlack
A refined presentation inspired by traditional Chinese craftsmanship and contemporary minimalism. Natural walnut wood adds warmth and authenticity, while the laser-cut motifs create delicate visual depth through the openwork details. Coordinated tassel colours give each bookmark a distinct identity. The kraft-paper sleeves, subtle cultural graphics, and generous negative space complete a calm, elegant presentation that balances heritage with modern design.
Credit: HWG
A self-initiated logo project based on a fictional design brief for Giant.
The brief was for a pre-construction apartment brand offering solar-powered homes, targeting millennials. The identity needed to feel delightful and affordable, with a purple pictorial mark that could also work on vehicles.
For my concept, I wanted to move away from the usual house or building symbols. I explored an animal-inspired mark combined with a hook shape to create something bold, playful, and easy to recognize.
I kept the shapes simple and strong so the mark could work well even when printed on the side of a vehicle.
This was a self-initiated practice project where I explored how to turn a given brief into a visual identity concept.
