KOLDPRESS β€” Visual Identity & Packaging πŸ‡¦πŸ‡Ί For this Melbourne-based cold-pressed juice brand, t...KOLDPRESS β€” Visual Identity & Packaging πŸ‡¦πŸ‡Ί For this Melbourne-based cold-pressed juice brand, t...
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KOLDPRESS β€” Visual Identity & Packaging πŸ‡¦πŸ‡Ί
For this Melbourne-based cold-pressed juice brand, the challenge was to create a system that fits naturally within high-end Yoga and Pilates studios.
Principles applied:
The product as the message: With ingredients this fresh and vibrant, the design must step back. The juice’s natural color is the hero.
Visual Honesty: Transparent labels and clean typography to reflect purity and health.
Contextual Harmony: A minimalist aesthetic that feels at home in premium wellness spaces.
A sincere brand where design serves as an invisible bridge between the product and the consumer.
#PackagingDesign #Melbourne #Minimalism #Wellness #HonestDesign
Shadat's avatar
SquidX Agency logo
pro
β€’ Jan 4
amazing!
Marcos's avatar
Thank you, Shadat. Appreciate the feedback.
Tim's avatar
pro
β€’ Jan 3
Nailed it! The illustration mark steals the show. πŸ™Œ FYI, your "check it out" link takes me to a different case study.
Marcos's avatar
Thanks, Tim. Appreciate the feedback.
Good catch on the link, I’ll update it tomorrow.
Lynne's avatar
β€’ Jan 3
So elegant and perfectly suited to the wellness space ✨
Marcos's avatar
Thank you, Lynne! I’m really glad it resonated with you. The fit within the wellness space was a key consideration.
zahra's avatar
wow, so cool
Marcos's avatar
Thanks, Zahra. Happy it resonated.
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