Designing for Discretion & Luxury

I recently partnered with DaRaZaLette, a bespoke private chef service in Detroit, to build a digital home that mirrors their “effortless hospitality” philosophy.

For this project, the goal was minimalist sophistication. I prioritised clean typography and an editorial layout to let Chef Eboni’s culinary work take center stage. No clutter-just a seamless path frok discovery to private inquiry.

Platforms: Next.js/ React

Focus: High-end UI, User Journey Mapping, Brand Identity.

𝗗𝗮𝘆 𝟰 𝗼𝗳 𝗿𝗲-𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗮𝗺𝗲𝗿 Today, I still continued with my framer journey by starting from a blank canvas. Followed along the tutorial on YT. The focus was on building an animated, fully responsive website from scratch, making sure: • Breakpoints actually made sense • Sections flowed naturally • Animations felt purposeful • Layout held up across devices • Nothing broke under resize Starting from a blank canvas exposes your real understanding. Every day I build, I feel my thinking getting sharper. Less guessing. More intention. More control. If you can design it and build it, you think differently. Day 4 complete. We’re not stopping.

Great start. Which video did you follow?