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One of the projects I feel most connected to.
In 1989, in Beijing, an unknown man stepped into the path of a column of tanks. What happened to him afterwards remains uncertain. His name is still unknown, but the image of that moment became one of the most recognizable photographs of the 20th century.
I wanted to recreate that scene and bring the focus back to the man at its center.
Not a famous figure. Not a leader. Just one man, standing in the middle of a street, while history moved around him.
At the end of the video, I included the original footage of the moment that inspired the reconstruction.
Decades later, we still remember the image.
And sometimes, an image is enough to make a moment impossible to forget.
Music: “Belfast” by Orbital
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One video.
Four formats.
16:9
1:1
4:5
9:16
Resizing sounds simple until you have to rebuild every composition :)
That’s why I prefer to fully finish the master version first.
A couple months ago I shared some thoughts on hand drawn logos, with a few images from a project I worked on. It wasn’t a finished case study and I didn’t even consider it among my strongest work.
It now has more than 50k views, 84 goats and 300 likes.
I’m very intentional about what I share and when, so this one caught me off guard. But it reminded me that we never really know how our work is going to land for someone else. As long as it’s thoughtful, sharing it is better than nothing. Keep going, keep perfecting your craft and keep showing your point of view.
And thank you to everyone who interacts and appreciates what I share. It never goes unnoticed. And of course to Contra for building a space where this kind of work finds its people.
I do wonder though, did this get traction because it was hand drawn in an era where everything is AI generated? Curious what you think.
lovelyy absolutely lovee it
Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.