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Here’s a luxury apparel brand logo for Divinity, meticulously designed to embody the profound concept of time in all its elegance and ephemerality. I incorporated a stylized V to symbolize the converging hands of a clock, evoking the relentless passage of moments and reflecting the fleeting nature of life that urges us to cherish every instant. The brand itself is dedicated to transcending mere fashion, aiming to bring unparalleled comfort and joy through thoughtfully crafted products that promote happiness, well-being, and a deeper sense of fulfillment in the wearer's daily journey.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Just wrapped a category-creation brand project. I built the brand identity and strategy for an AI customer intelligence tool. From zero brand to owning 'Continuous Customer Intelligence' as a category.
Check it out
Looks awesome!
Have you considered changing your process in order to land bigger clients?
I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.
I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity.
It was built in Adobe Illustrator and is fully customizable.
Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project.
Rather, I used ChatGPT to better structure its table of contents.
Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.
Throwback to the legacy designs! Love how the website looks, and forever sad it was never put online.
This design is evergreen!!
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