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Just wrapped a brand identity project for a luxury residential development in Buckhead, Atlanta.
The Ardley is a 14-unit boutique condo in Chastain Park, one of Atlanta's most established neighborhoods. The brief: bring the brand to life for an investor presentation, with no existing identity and a pre-construction property.
I built everything from scratch: wordmark, monogram, color palette inspired by the mature trees and understated prestige of the neighborhood, typography system, OOH mockups, and interior touchpoints.
Project done through Gerbz Agency.
Check it out
The restraint fits a 14-unit luxury property well, especially for an investor-facing presentation where the brand still has to feel credible. How did you balance Buckhead character with a more timeless premium look?
You made the brand 'The Ardley' feel premium!
Thank you :)
Awesome work. Turning a pre-construction concept into a cohesive brand is no easy task, and this came together beautifully.
This is sweet design
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