How do you design a contemporary logo for something so deeply connected to tradition?
That was the main question behind my logo design for
Opern.news.
Opera comes with centuries of history, recognizable architecture, and a very strong cultural identity. But
Opern.news is a digital platform, a place for current stories, information, and communication.
I wanted to find a simple visual idea that could connect those two worlds.
The answer came from looking down at the architecture of theaters and amphitheaters. The stage and surrounding rows of seats gradually became a minimal geometric symbol.
And then I noticed a second meaning in the same form: the lines also felt like broadcast waves, representing news, communication, and the flow of information. One symbol, two readings: opera + news.
Opera and communication. Tradition and the present.
The full logo design project is now on Behance.
#logodesign #logodesigner #opera #designprocess #visualIdentity #brandidentity