Fintech for agriculture doesn’t have to look earthy, heavy or industrial.

With Fluna, the goal was to create something more premium, distinctive and forward-looking, while still feeling relevant to the market it serves.

What I value most about this project is its longevity. I created this identity four years ago, and the client is still using the logo and visual system today.

For me, good taste in branding is not about following a visual trend. It’s about making choices that still feel right years later, and building a system strong enough to evolve with the company.

#BrandIdentity #BrandDesign #CreativeDirection #FintechBranding

Great work 👍

Working on motion for YONU.

The visual identity is starting to take shape, so I wanted to see how the logo could behave once it moves.

I explored two directions.

Option 1 is sharper and more engineered. Angular fragments build the mark, a controlled energy pulse moves across the frame, and the wordmark reveals with a more technical, performance-led feel.

Option 2 is quieter. Smaller movements, cleaner reveals, fewer elements, and a much more minimal sense of precision.

Same identity, two very different personalities.

I’m leaning toward one already, but curious which direction feels more YONU to you.

Option 1 or Option 2?

Exploring how the YONU mark behaves in motion while the identity is still developing makes sense. Are these intended for a short logo sting or a longer brand sequence?