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I helped a footwear DTC brand cut CPC from $50 to $0.95
Result: Budget waste -70%, Sales +153%, 3.2X ROAS
The trick? We stopped targeting broad "shoes" and started targeting:
USA/EU buyers already importing from Bangladesh (Volza/Panjiva data)
Big city + in-market + competitor keywords
Google Shopping + PMax with feed optimization
Most shoe brands waste 60% budget on wrong keywords.
I'm testing same import data for B2B sourcing - US & EU buyers sourcing from BD factories.
Anyone else running Google Ads for footwear? What's your best performing campaign type right now - Shopping, PMax or Search?
#GoogleAds #Footwear #Shopify #DTC #Sourcing
Impressive results. Better audience targeting and feed optimization can make a huge difference in ad performance.
Thanks Rasaq! Exactly - we fixed feed issues + PMax audience signals + negative keywords. That shoe brand was wasting 70% budget on irrelevant searches. Happy to share more insights if you're working on similar DTC projects!
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Are AI Search Engines & LLMs Diluting Your GSC Traffic Data? 🤖📉
If you’re seeing sudden spikes in impressions with 0 clicks in Google Search Console, you're not alone.
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Want to isolate this AI-driven query data in your own accounts?
Run this custom Regex filter under Performance > Query > Custom (regex) in GSC:
site:|\b(chatgpt|perplexity|claude|copilot|gemini|searchgpt)\b
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What this highlights:
• High-impression, zero-click fan-out searches generated by AI web-browsing bots
• Brand searches where users explicitly look for AI summaries or integrations • Clearer CTR data by identifying AI search noise from standard organic traffic
Have you checked for AI query footprints across your client sites yet?
What patterns are you seeing?
Drop your findings below! 👇
#SEO #SearchEngineOptimization #GoogleSearchConsole #GenerativeAI #AEO #TechnicalSEO #AISEO
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