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MAGNVM CITY — Tech & Mobile App Brand Identity System
MAGNVM CITY is a modern technology and mobile application initiative requiring a sharp, memorable visual identity. The project aimed to deliver a high-precision brand design capable of positioning the app as a sleek, top-tier digital ecosystem.
The Challenge
In the competitive app and tech market, a brand identity must instantly capture attention on small screens while maintaining authority and versatility across high-resolution displays, app stores, and marketing channels.
The Solution & Art Direction
As Senior Art Director, I crafted an emblem-driven visual system built for digital versatility:
Emblem Logotype & Iconography: Engineered a minimalist, high-precision emblem symbol that functions seamlessly as an app icon, favicon, and brand signature.
App & Tech Visual Hierarchy: Developed a clean typographic structure and high-contrast palette optimized for mobile UI interfaces and digital dark/light modes.
Scalable Brand System: Established clear art direction guidelines to ensure complete brand cohesion across software environments, marketing collateral, and digital touchpoints.
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Want to see the thinking behind the visuals?
Explore the full case study in my portfolio — from the initial concept and identity system to the final brand world.
Open to creative collaborations, freelance projects and brand identity opportunities.
Creative