Saltline is a digital concept built around the spirit of the ocean, combining a distinctive visual identity with a clean, immersive web experience.
The goal was to create a brand that feels modern, adventurous, and effortlessly premium, with a strong visual direction and an interface designed to make the experience feel as memorable as the brand itself.
Dawn Beach as the opening section name is such a good choice. It turns a hero image into a place you want to be. The moody storm light against the warm reserve button keeps it premium without losing the surf culture. Did you shoot or source the coastal photography yourself, or was it AI generated?
That side with all the competitor logos in one grid is the slide I'd steal for a client presentation. Nothing explains "why this direction" faster than showing the sea of sameness first. The navy seal wins easily after that.