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Velocert Brand Identity
Hey everyone! Just shared a new brand identity project and wanted to show the process here.
It started with a quick pen sketch. The V of Velocert was already a checkmark, and I circled “cert” like an approval seal. I kept that idea and turned it into one mark: speed lines, a checkmark and the ECE E-Mark ring. Speed and certification in a single symbol.
Velocert helps carmakers get their vehicles approved for the road, so the brand had to feel fast and trustworthy at the same time. I built the full system from that one sketch.
Check it out the full case study on my profile
Looks amazing
This is a strong example of letting the sketch lead the system. The checkmark inside the V does two jobs at once, speed and approval, and the ECE ring gives it the trust the client actually needs. Did the carmakers respond more to the speed lines or to the certification ring when you showed them the first version?
Thanks a lot! 🙌 I actually showed it to the Velocert team first, mostly engineers. The certification ring clicked instantly since they work with the E-Mark every day. The speed lines grew on them once the full system came together.
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