For this tarot identity, we wanted to move away from the usual premium-luxury or retro aesthetic ...

For this tarot identity, we wanted to move away from the usual premium-luxury or retro aesthetic ...For this tarot identity, we wanted to move away from the usual premium-luxury or retro aesthetic ...

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Evangelia Pinto

• Sep 24

For this tarot identity, we wanted to move away from the usual premium-luxury or retro aesthetic associated with tarot readers.

Instead, we wanted it to feel like stepping into a children’s storybook ; whimsical, imaginative, and a little mysterious.

Both directions explore the same idea, but in very different ways.

01 — Traditional vintage 02 — Dark & whimsical

Which one do you think the client chose?

And more importantly… which one would you have chosen?

moodboard Brand Design Visual Design

0 voted

2 voted

100%

2 votes

Closed

Révolté

pro

• Oct 29

Two warm ups today, both might become full case studies:

Parlata: an audio-postcard service that records and archives local dialects. Every recording becomes a small printed card with a QR link.

MODULO: an Industrial IoT brand. Olive, navy, one wobbly blob.

One is warm and human. One is technical and playful. Which would you want to see go all the way?

Brand Design designtest

31 voted

63%

18 voted

37%

49 votes

Closed

Saeed Khan

• Oct 29

Love it

Chhavi Malik

pro

• Oct 29

Can looking at something change what you see?

I wanted to put Canva Craft to test with an idea I've been sitting with lately: the Observer Effect.

It's a concept that got me thinking about the relationship between observation and reality, and how our understanding of what we see can get a little philosophical (and existential) very quickly:)

I gave Craft two different directions to interpret the same idea.

A: The Cosmic Observer takes a human perspective against the scale of the universe.

B: The Universe Looking Back turns the gaze itself into the subject, blurring the line between the observer and the observed.

I wanted to see how Craft would translate something this abstract into a poster and how differently it would approach the brief.

Which direction would you choose, A or B?