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I wrote a case-study on why building a clear brand strategy is key to developing your voice, and how applying it in marketing, selling, and proofing your brand, is what attracts the right customers to you.
Flowstation is a growing project me and @Ardwin Hernández are actively working on, where we craft unique creative experiences in the heart of Barcelona. More things to come, stay tuned!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
Where would you try the X first: on the cap or in motion?
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
A bold identity for Growth Factory Ventures
I created Growth Factory Ventures’ brand identity from the ground up, building a visual system that could carry across its website, presentations, and marketing materials.
The aim was to give the venture capital firm a distinctive presence while keeping its communication clear and credible for founders and investors.
Love the approach. A consistent brand identity across every touchpoint makes a difference.
