My roles: Brand Strategist · Content Strategist · Creative Director · Social Media Manager · Event Manager Barcelona · Ongoing independent project since 2025

Flowstation explores creativity as a shared, living experience. The project has delivered sold-out events, positive feedback & impact, and repeat collaborations, with new editions and content continuing to develop.

I developed the brand’s positioning & name, creative direction, and content strategy; translating it through social media, ticketing communications, and event planning. The project continues to run through events, repeat collaborations, and content production. Flowstation was born out of a desire to return creativity back into play. To seek opportunities to step away from screens, stressors, and connect with others.

Barcelona is a competitive city where you can find almost any type of event you want to attend. The challenge was to make Flowstation both feel unique and approachable, while finding the right people to join, collaborate with, and sell out tickets.

I lead a brand positioning workshop with our team, ensuring that as founders, we understood clearly what this project is, who is this for, who do we collaborate with, and what experience we want people to leave with.

My work included social media content development, video production, copywriting, design assets, and event promotion.

I balanced visuals that introduced the atmosphere with content that made the offer clear. Each piece addressed a different question: Why does this interest me? Can I picture myself there? What will I experience?

Reels: Introduced the atmosphere and invited people to imagine taking part.

Social posts: Tied the experience to a need for creativity and connection.

Ticketing copy: Made the format and value of attending concrete.

Post-event engagement: Continued the conversation beyond the event in our whatsapp group and other activities.

My role extended into planning the creative activities and the flow of the event. This connected the marketing to the experience itself: what people encountered online shaped an expectation that the event needed to fulfill.

Flowstation has delivered sold-out events and positive attendee feedback, alongside returning collaborators and ongoing programming.

Developing the strategy early gave the project a clear direction: who it was for, what it offered, and how that promise would be delivered. This foundation set the tone for the brand, kept social content focused on attracting the right audience, and guided the decisions that shaped the events.

Taking that strategy through to execution in my own business has made Flowstation a practical demonstration of my approach. Sold-out events, positive feedback, repeat collaborations, and organic growth provide evidence of a model that connects audience interest with an experience people value.

Ready to build or refine your brand + strategy? Let's connect!