Hi everyone! 👋

For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.

Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life. 

One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind. 

Check out the process video below! I'd love to hear your thoughts on the project 🍒😍

love seeing your process for this!

I've shared some 375ai work this week already, but there's one part of this project I keep coming back to: watching the same logomark hold up everywhere.

When I was designing it, I was mostly worried about the small stuff, whether the mark would still read as an app icon or a favicon. Then a few months later it's 20 meters wide behind a speaker at an investors conference, and somehow it still feels like the same brand.

The video shows how the mark is built, next to the actual lidar scans the product makes. That's where the dot pattern came from in the first place, so it never felt like decoration to me.

Curious how other designers approach this: do you start from the smallest size a logo has to survive at, or design the big version first and scale down?

Saw this on behance few days ago and can't help but comment here again... You did a great job