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Excited to share my latest branding project: Paloma, a visual identity for a Mediterranean holiday residence.
The goal was to create a brand that felt calm, refined, and welcoming while capturing the atmosphere of a Mediterranean summer. I developed a custom wordmark, a cohesive visual system, and a range of hospitality applications including room keys, signage, postcards, luggage tags, and guest amenities.
This was such a fun project to work on, and I'd love to hear your thoughts or feedback from the community. ☀️
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Wooohhhhhhh, That's cleannnn
Branding for Anna Ferran — yoga & bien-être, near Lake Annecy.
@annafs.yoga
Outside of my usual work in XR and immersive design, I keep a small space for projects that pull me into other disciplines. Branding and graphic design is one of them. These projects force me to learn new things and trust my instinct in areas where I don't have much formal experience — and that's exactly why I love them.
Anna is a doctor, a yoga instructor, and a very dear friend. We started this process with a long conversation, not a moodboard. She wanted something approachable, a place of connection where listening to one's body is at the centre, and something that felt like her: warm, considered, a little playful, with the depth of someone who actually knows the body.
The result is a small, warm, intentional brand — one that feels like her practice and her voice.
Designing for a friend is a kind of listening too. This one was a joy.
This is amazing! Curious- did you make this animation yourself in a program or did you use a ready made template?
Super nice : )
Summer has arrived in presentations too.
Unused custom logotype for a new Made in Italy summer footwear brand.
Amazing!
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