1.2-minute ad for an AI PM cohort — built entirely from synthetic media. AI-generated avatar via Higgsfield, visuals from ChatGPT Image Gen pushed through Seedance for motion and consistency, voice via ElevenLabs, final assembly in After Effects.

The brief wrote itself into the biggest challenge: don't let this feel like an AI avatar ad.

That meant every decision — pacing, colour treatment, audio mix, transition language, how long the avatar holds frame before a cutaway — was in service of one goal: making synthetic feel considered. AI-gen avatars have a specific uncanny quality that viewers clock instantly, usually in the first three seconds. The only way to work against that is to bury it under editorial rhythm and production intentionality.

ElevenLabs Studio was used to maintain voice-visual consistency across the avatar and supporting image sequences, which is where most AI ad pipelines fall apart — the voice and the face stop feeling like the same person. Keeping that thread intact the ad was the real technical problem this edit had to solve.

The stack was entirely generative. The judgment was entirely human.

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