Ankan Roy
Reels & Ad Editor · Motion Graphics · Adobe Suite
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Ankan is ready for their next project!
Highlight cut from a 25-minute VSL for an Indian career coaching brand — pulled together to showcase the animation and cinematic work across a long-form piece that doesn't announce itself every few seconds.
Built in After Effects with 3D asset integration, slow zoom, pan and camera movement to give the piece weight rather than pace. Shadow Studio and Deep Glow handled the depth and light treatment that separates premium motion work from standard explainer aesthetics. AI-assisted ideation via Claude and Gemini in pre-production, with Higgsfield for image generation fed into the composite.
The challenge with cinematic motion in a VSL context is restraint — knowing when to let a sequence breathe and when to push. Every premium moment in this cut was designed to reset the viewer's attention without breaking the emotional continuity of a long-form sales narrative.
#MotionGraphics #CinematicEditing #3DAnimation #VideoProduction #LongFormVideo #MotionDesign #CareerCoaching #EditorForHire #MotionPortfolio
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Short-form tech tutorial reel — the edit had to make a multi-step workflow feel effortless rather than overwhelming. Pacing does the teaching here; every cut lands on a new step before the previous one loses momentum.
#ShortFormEditing #VideoEditing #TechContent #ReelEditing #EditorForHire #EditingPortfolio #AITools #ContentCreation
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An ad for the Indian career coaching client — this one doubled the weekly webinar leads against a competing version edited by another editor, running simultaneously.
Same offer, same audience, different edit. That's the clearest possible test of what editorial decisions actually do to performance. Hook framing, pacing, and how urgency builds toward the CTA — those aren't aesthetic choices at that point, they're conversion variables.
Two ads from this client, two measurable results. That's the pattern I look for.
#AdEditing #ShortFormAds #VideoEditing #MetaAds #EditorForHire #EditingPortfolio #PaidAds #CreativeStrategy #VideoAds
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Motion graphics promo for Math2Shine's Tutor portal — Pure type, shape, and motion. No footage, no voiceover dependency. Just the edit is doing all the work.
#MotionGraphics #VideoEditing #EdTechDesign #PromoVideo #AfterEffects #MotionDesign #BrandMotion #MotionDesigner
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Carousel design for a personal finance topic — art directed around a neon-on-black aesthetic to align with modern SaaS fintech visual language rather than the soft gradients most personal finance content defaults to.
Image elements generated and composited via Nanobanana. The design challenge was making a relatively unglamorous topic — emergency fund building — feel visually urgent and brand-forward.
#GraphicDesign #CarouselDesign #FintechDesign #UIDesign #ContentDesign #NanobananaAI #AIDesign #DigitalDesign #SocialMediaDesign #BrandDesign #DesignPortfolio #CreativeDirection #VisualDesign #PersonalFinanceContent #DesignerForHire
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1.2-minute ad for an AI PM cohort — built entirely from synthetic media. AI-generated avatar via Higgsfield, visuals from ChatGPT Image Gen pushed through Seedance for motion and consistency, voice via ElevenLabs, final assembly in After Effects.
The brief wrote itself into the biggest challenge: don't let this feel like an AI avatar ad.
That meant every decision — pacing, colour treatment, audio mix, transition language, how long the avatar holds frame before a cutaway — was in service of one goal: making synthetic feel considered. AI-gen avatars have a specific uncanny quality that viewers clock instantly, usually in the first three seconds. The only way to work against that is to bury it under editorial rhythm and production intentionality.
ElevenLabs Studio was used to maintain voice-visual consistency across the avatar and supporting image sequences, which is where most AI ad pipelines fall apart — the voice and the face stop feeling like the same person. Keeping that thread intact the ad was the real technical problem this edit had to solve.
The stack was entirely generative. The judgment was entirely human.
#AIVideoEditing #AIAvatar #Higgsfield #ElevenLabs #AfterEffects #Seedance #GenerativeAI #AIAdProduction #SyntheticMedia #VideoEditor #AIPostProduction #AIFilmmaking #MotionGraphics #EditorForHire #EditingPortfolio
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Short-form reel on the Longevity Economy — a content piece that had to make macroeconomic data feel personal, visual, and emotionally resonant.
The entire visual layer was built using AI-generated imagery via Nanobanana and Seedance. The challenge was generating realistic visuals that felt cohesive across a reel covering healthcare, fitness, fashion, tech, and travel, all while maintaining a consistent tonal warmth that matched the script's optimism rather than the clinical feel most AI-gen imagery defaults to.
Pacing had to balance two things: the weight of the data points and the emotional lift of the narrative. Too fast and the numbers don't land. Too slow and you lose the momentum the script builds toward.
This is the kind of reel where art direction and editing are the same job — every image choice was an editorial decision.
#AIVideoEditing #AIGeneratedContent #ShortFormEditing #ReelEditing #Seedance #NanoBanana #GenerativeAI #VideoEditor #ContentCreation #MotionGraphics #ShortFormVideo #EditorForHire #EditingPortfolio
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Long-form VSL for a career coaching brand in the PM space — with a full AI-assisted environment rebuild underneath it.
Used Kling Motion Control 3.0 and Nanobanana to replace the original background and the speaker's outfit entirely, compositing a new environment around existing footage. The challenge isn't just the replacement — it's maintaining visual coherence across a long-form video where any inconsistency in lighting, edge detail, or motion tracking compounds over time and breaks the viewer's trust in the frame.
The edit had to hold two things simultaneously: the emotional pacing of a VSL that earns attention across several minutes, and the technical consistency of a scene that was fundamentally rebuilt in post.
This is where AI tooling and editorial judgment have to work together — the tools generate, the editor decides what stays.
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Short-form edit on a cybersecurity news story — the kind of content where pacing and information hierarchy do all the heavy lifting.
The challenge here was making a technical, text-heavy topic feel urgent without being overwhelming. High-paced visuals, Information heavy contents to feel the weight of Authority. High pace upbeat music for increasing the retention, and a narrative arc that builds dread slowly, then lands hard on the "click allow" moment.
The goal was to hold attention through structure: hook → context → relatable behaviour → consequence. Every cut was in service of that escalation.
This is the type of content I gravitate toward — news, commentary, education — where the editor's job is invisible but the storytelling is doing real work.
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Ad edit for an Indian career coaching brand built around the DRESS framework — this one has a result attached to it. Lead cost dropped from ₹419 to ₹145 within 24 hours of going live.
That kind of performance shift doesn't come from the creative alone, but the edit is where strategy meets execution. The pacing, hook strength, and CTA timing all have a direct relationship with how long someone stays and whether they convert.
Short-form ad editing for the Indian coaching and edtech market has its own rhythm — the audience is skeptical, the scroll is fast, and trust has to be built in the first three seconds or it's over.
#AdEditing #PerformanceCreative #ShortFormAds #VideoEditing #CareerCoaching #IndianCreators #MetaAds #ROASOptimization #ConversionCreative #EditorForHire #EditingPortfolio #PaidAds #CreativeStrategy #VideoAds #ResultsDrivenEditing
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