Started with the visual direction for this work management experience, then took the design straight into Webflow to see how it actually behaves outside Figma.
The interesting part is making the pieces work together, the landing page, product sections, dashboard visuals, responsive layouts, and mobile views, while keeping the same visual language throughout.
Right now I’m refining the details that you don't really notice until they're wrong:
The refinement list you shared is basically the whole job, most people think the design is done when the big layout looks right and skip exactly those five things. How's the Webflow build handling the dashboard interactions so far?
Both look great, but Violet & Black gets my vote! The purple accents give it a more modern, premium feel while keeping the design clean and focused on conversions. Amazing how a color change can create such a different brand personality. Have you tested which version performs better with visitors?
Many tries for one effect. That's the honest story of the Inward headline
Inward is a concept landing page I made for noise-cancelling headphones. I wanted the words NOISE TO FOCUS to react to the cursor
Particles came first. Glitch with doubled letters broke reading. Grain was next, then crumbs, which felt dirty. Halftone was too graphic
I went back to particles, made them gentler and kept them only under the cursor. That one stayed
The video shows every version, one after another
None of the dropped versions were wasted. Each one showed what the product didn't want
Which version would you have shipped?
Pulsix started with a question: how much of a sportswear identity can you fit on the front of a cap?
I designed the brand around an angular X with a pulse cut through its center. On a pink cap, the chartreuse X can stand alone. On a billboard, the photograph and “Future is now!” headline take the lead. In this loop, the black Pulsix logo anchors a moving grid of apparel, campaign graphics and digital layouts.
My roles: Brand Designer, Graphic Designer, Motion Designer.
Tools: Adobe Illustrator, Adobe After Effects, Figma.
I'd try it on the cap first. Motion can borrow the pulse cut once the static X proves it holds up at small sizes, and the watch face already hints that it does. Did the pulse line change shape between the cap and the animated loop?