Many tries for one effect. That's the honest story of the Inward headline Inward is a concept landing page I made for noise-cancelling headphones. I wanted the words NOISE TO FOCUS to react to the cursor Particles came first. Glitch with doubled letters broke reading. Grain was next, then crumbs, which felt dirty. Halftone was too graphic I went back to particles, made them gentler and kept them only under the cursor. That one stayed The video shows every version, one after another None of the dropped versions were wasted. Each one showed what the product didn't want Which version would you have shipped?