Concluded — Brand Identity Concept An unused identity direction for Concluded, a business valuati...Concluded — Brand Identity Concept An unused identity direction for Concluded, a business valuati...
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Concluded — Brand Identity Concept
An unused identity direction for Concluded, a business valuation company.
The concept combines a restrained, professional visual language with a more modern and efficient feel, reflecting the company’s promise of faster valuations without losing the trust expected in financial services.
Soft glass, muted colors and precise geometry define the direction.
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Diego's avatar
Calling it an unused direction is almost more interesting than the concept itself, that glass and geometry combo reads exactly as trustworthy-but-modern, which is a hard balance for financial services. What tipped it toward being shelved, client preference or your own gut?
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