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Concluded — Brand Identity Concept
An unused identity direction for Concluded, a business valuation company.
The concept combines a restrained, professional visual language with a more modern and efficient feel, reflecting the company’s promise of faster valuations without losing the trust expected in financial services.
Soft glass, muted colors and precise geometry define the direction.
Calling it an unused direction is almost more interesting than the concept itself, that glass and geometry combo reads exactly as trustworthy-but-modern, which is a hard balance for financial services. What tipped it toward being shelved, client preference or your own gut?
Clean work!
Super work
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