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Taste Test
Working through the visual direction for Voltra.
The debate: does premium tech sell better in the shadows (Image 2) or in daylight (Image 1)?
Drop your pick below 👇
6 voted
43%
8 voted
57%
14 votes
Closed
I choose dark because I like dark mode but both of them are nice choice ❤️❤️
Dark mode always wins 😂 Appreciate it! ❤️
Dark for premium tech, Image 2. Shadows make the product the hero and read as high-end, which is why most flagship audio and phones launch on black. Daylight feels friendlier but more mass-market. For Voltra, the shadows sell the price tag.
Totally agree. The shadows really make the product feel more premium. Appreciate the take! 🙌
I would like it it have some sounds wave illustrations also with headphones
Yeah, that could add a nice visual touch, especially with the headphones. Love that direction! 🎧
I loved the option 1.
Same here! Option 1 has a really nice feel to it 🙌
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Great job Ivan🎉🎉