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Before you redesign your eCommerce website, here’s something most people get wrong:
They focus on making it look better…
…but ignore how it actually performs.
A high-converting store needs:
• Clear structure (users shouldn’t think too much)
• Strong product pages (this is where decisions happen)
• Trust elements (reviews, layout, clarity)
• Mobile optimization (majority of traffic is mobile)
Redesigning without fixing these won’t change your results.
Design should solve problems not just improve visuals.
If your store feels “nice” but isn’t converting, that’s usually the gap.
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Just shipped a new one. Marketing site for Elfa Studio, built in Figma + Relume + Webflow.
The goal was simple: make it minimal, make it convert, don't overthink it. Every section had to earn its spot on the page.
Went from wireframes to live site in about a month. Collaborated with Svitlana Subbota, who brought sharp UX/UI thinking to the project.
Site's not live yet (waiting on final content from the client, the classic hold-up), but the case study has the full walkthrough.
This is what I do: design it, build it, ship it. No handoff limbo. If you need a site that looks good and actually works, let's chat.
Full case study here:
Hi! Nice work. Which program you use to make this animation of all screens of work? Thx.
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Superb!
I gave myself a brief no client would ever send.
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Impressive.
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