Role: Web designer (UX + UI, Figma) Tools: Figma Deliverables: Desktop + mobile design, full marketing site (single page, multi-section) Client: Elfa Studio — digital partner for brands, startups, and fellow agencies. Works with luxury, fashion, retail, entertainment, and B2B clients across London/UK and the USA.

Elfa Studio needed a site that did one thing well: convince the kind of brand that would normally hire a London creative agency that Elfa belongs in that conversation. Their existing presence read like a generic SaaS marketing site — clean enough, but interchangeable with a hundred others. Nothing in the design carried the editorial weight their actual client roster called for.

The goal: a minimal, confident, visually distinct site that communicates the agency's style and services in the first scroll, and converts visitors into "let's talk" form fills.

Three buyer types, each with different patterns:

Brand decision-makers in luxury, fashion, retail, entertainment — visual people, will judge the agency by the site's typography and pacing before reading a word.

Startup founders — scanning fast, want to see services and proof, then jump to contact.

Other agencies looking for a white-label or specialist partner — care about the case studies and the team.

The design had to land for all three on one homepage.

The strongest editorial creative agency sites lean on one bold typographic move. I built the entire system around an italic serif display ("Considered creative" as the tagline-meets-hero), paired with a quiet sans body. The serif carries the personality; the sans keeps the content readable.

The palette is restrained on purpose: a single saturated orange against cream backgrounds, with black used only for primary CTAs (the "Contact us" pill). One accent color, used consistently, reads more confident than a multi-color palette.

Single-page architecture with seven anchored sections in the nav: About, Cases, Reviews, Services, Team, Clients, Contact. The order is deliberate:

Hero — the tagline does the positioning work, supported by a one-paragraph summary of what Elfa does and who they work with

Process intro — "We work how you work" — answers the "what's it like working with you" question early

Cases — four featured projects (K46, M.ORE, Gar Den, Amos Studio) with logos, hero images, and one-line outcomes

Reviews — social proof in a horizontal carousel against a saturated orange block, so the visual rhythm of the page changes

Services — numbered list (Strategy, Design, SMM, Performance marketing) with a paired image to break up the density

Team — full-bleed dark band with the team grid, named lead designer visible

Clients — clustered logo bubbles instead of a grid, so it feels less corporate

Let's talk — orange CTA block with inline form, visible above the footer

The mobile design isn't a stripped desktop. The hero stacks the italic display to two lines ("Considered / creative") so it stays readable at phone width without losing impact. The "Contact us" pill anchors the bottom of the first viewport so the primary action is always one tap away.

The Contact us pill recurs in the hero, in the nav, and in the final CTA block — three opportunities, no friction

Email visible in the nav for buyers who skip forms

Reviews and Clients positioned before the contact block so the visitor lands on the form already convinced

Full Figma file: desktop + mobile, all eight sections

Type system, color tokens, component library (cards, CTAs, section dividers)

Hero treatment with responsive breakpoints

Spec-ready handoff for development

Three things make this design hold up:

One typographic move, used consistently. The italic serif is the entire personality of the brand. It shows up exactly where it needs to and nowhere else.

Restrained palette. One orange. One cream. Black for primary actions. The site reads expensive because it doesn't try to do six things at once.

The structure mirrors how the buyer decides. Tagline → process → cases → social proof → services → team → contact. Every section answers the question the previous one raised.

Figma · UX/UI Design · Web Design · Visual Identity · Responsive Design · Marketing Agency

Want a similar treatment for your agency or studio? Drop me a line — I design and build sites end-to-end (Figma → Webflow / WordPress / Framer).

— Ruslan / Horizoners