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The creative industry is changing fast.
AI can generate.
Templates can accelerate.
Tools can automate.
So what actually makes a creative valuable now? Taste.
Knowing when something is almost right but not quite.
Knowing why one direction feels premium and another feels generic.
Knowing what to remove when everyone else is adding more.
Knowing how to take a vague idea and turn it into something people immediately understand.
The tools are becoming easier.
The real difference is becoming how you think.
That’s the part I’m investing in more:
Better ideas.
Better decisions.
Better creative judgment.
Because in a world where almost anyone can produce something,
knowing what is worth producing becomes the real skill.
#Design #CreativeIndustry #Creativity #AI #DesignThinking #Contra
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Here's a question every presentation designer should ask:
If someone remembers your slides but forgets your message, was the presentation successful?
We spend so much time making presentations look polished that it's easy to forget what the slides are actually there to do.
A beautiful chart means little if the audience can't understand what the numbers reveal.
A clever headline means little if it doesn't move the story forward.
A visually impressive slide means little if the audience has no idea why it matters.
The problem isn't that presentations are too visual.
It's that sometimes, the visuals become the main event.
Good presentation design should make the message easier to understand, the story easier to follow, and the important decisions easier to make.
Every slide should earn its place.
Every visual should serve a purpose.
Every section should move the audience closer to understanding the bigger picture.
I don't believe a successful presentation is one where every slide tries to impress.
I believe it's one where every slide has a reason to exist.
Design should never compete with the message. It should make the message impossible to miss.
That's the difference between decorating slides and designing communication.
#PitchDeckDesign #PresentationDesign #VisualStorytelling #BusinessCommunication #
Most people I see using AI in advertising are using it to generate video, and honestly I think that's the least interesting thing it can do.
Where it's actually changed how I work is 3D. I've got it driving Blender for me now, building out scenes, rigging the cameras, setting up lighting and running the renders, which is all the technical setup that used to eat whole days before I could even start on the creative.
But it hasn't made good work fast. Getting a car to actually look like a car still means going back through the lighting over and over, catching reflections that feel off, and re-cutting shots until the timing finally sits right. That part still takes time.
What's changed is where the hours go. I spend a lot less of them pushing buttons and a lot more of them making taste calls, which is the part brands were paying for in the first place.
Ye le Jani is AI + 3D wali post ke liye:
100% agree with this take! Everyone is just doing gen video, but using AI to drive Blender — scene building, camera rigging — that's the real workflow upgrade. This car render looks insane! Would love to hear more about your setup.
A couple months ago I shared some thoughts on hand drawn logos, with a few images from a project I worked on. It wasn’t a finished case study and I didn’t even consider it among my strongest work.
It now has more than 50k views, 84 goats and 300 likes.
I’m very intentional about what I share and when, so this one caught me off guard. But it reminded me that we never really know how our work is going to land for someone else. As long as it’s thoughtful, sharing it is better than nothing. Keep going, keep perfecting your craft and keep showing your point of view.
And thank you to everyone who interacts and appreciates what I share. It never goes unnoticed. And of course to Contra for building a space where this kind of work finds its people.
I do wonder though, did this get traction because it was hand drawn in an era where everything is AI generated? Curious what you think.
lovelyy absolutely lovee it