Creative Advertising Concept: Hecka Inspired by Coca-Cola

Creative Advertising Concept: Hecka Inspired by Coca-ColaCreative Advertising Concept: Hecka Inspired by Coca-Cola

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Nandish Yadav

• 13h

Even though it got rejected, I still feel like the idea was solid and matched what the brand was going for. I took inspiration from a Coca-Cola visual and tried to recreate that vibe with Hecka in my own way. Used ChatGPT for a bit of direction, then did the layering in Photoshop, and finished it off with After Effects and Premiere Pro to make it look clean.

Sometimes you try something different and it doesn’t get approved—but that’s just how the process goes.

Adobe Photoshop aftereffects ChatGPT Brand Design Adobe After Effects Visual Design

Franco Gómez

• Mar 24

Visual Explorations for QUIRON. Same strategic foundation, two distinct visual journeys for a high-end workwear brand. I’d love to hear the community's take: Option A or Option B?

Brand Design brandidentity workwear

48 voted

57%

36 voted

43%

84 votes

Closed

Toms Stals

pro

• Mar 25

Option B, feels more unique and distinguishable, but need to test in smaller scale, some details could be lost. Using alternative icon on mobile/smaller sizes could be a good alternative. Good luck with the project!

Chantal Jemmott

pro

• Mar 24

Sometimes a small detail can shape the entire identity.

An architecture and interior design studio, wanted a brand that felt more approachable within the industry.

One small detail became key: the dot in the name.

Instead of keeping it perfectly geometric, we softened it. Made it more fluid. From there, it evolved into a linear form that helped shape the brand icon, reflecting the idea of transforming a space.

That same point, combined with textures, became a recurring element across the identity. A simple detail, but one that makes the brand feel more recognizable and cohesive.

Do you usually find concepts in small details like this, or start from something bigger?