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Youfit is a fitness app designed for everyone from first-timers to dedicated athletes — and the UI reflects that range.
The design blends modern aesthetics with a futuristic visual touch, creating an interface that feels motivating without being overwhelming. Personalized fitness and dietary plans adapt to each user's goals and evolving needs, supported by a layout that makes complex health data feel approachable and actionable.
A steadfast companion for taking control of your health — built to grow with the user.
Amazing work as usual!
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A small fragment from a new project.👀 I tried two different approaches for the same animation.
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Which one would you go with? A or B? And why?💭
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Had tough time choosing these 🎀
When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding