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Lumea Skin — Skincare Campaign
A clean, premium skincare campaign designed to strengthen Lumea Skin’s visual identity, showcase its products beautifully, and create a polished, trustworthy brand presence through refined visual storytelling.
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At the beginning of the year I had the joy of working with @Baker Street Properties on their rebrand.
The ask? Give us a brand that shows our modern, tech-first approach to property management and the human team and care behind it.
We set to build a brand ecosystem that was modern, vibrant fresh and extremely human.
This was the result.
BRAND STRATEGY | CREATIVE DIRECTION | BRANDING | CUSTOM ILLUSTRATION
A self-initiated product campaign exploring how AI-generated concepts can be evaluated, art-directed, and refined into cohesive advertising visuals for a premium magnetic power bank.
Love the overall quality of this project. Everything feels very intentional and well executed.
Tendral Health came to us with a platform that connects verified physicians with paid clinical surveys.
They needed a brand identity and product experience that made the offer feel credible from the first screen.
Physicians are busy, skeptical, and putting their professional expertise behind every response. If the product is vague about verification, time commitment, or payout, there is no reason for them to keep going.
So we designed the full experience around clarity:
Sign-in recognizes users as clinicians, with verification and HIPAA messaging visible immediately.
Before a survey begins, physicians see the payout, time commitment, question count, and who’s signed in.
The completion screen puts the earned amount and payout options front and center.
The identity needed to do the same work. Navy and blue establish the clinical, professional feel this audience expects. Orange brings in the human part, the value of a physician’s time and insight.
The result is a brand and product experience that feel like one system, from the first impression through payment.
For Tendral’s users, trust is not something you earn halfway through the flow.
It has to be there before the first question loads.
Clean work!
