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A self-initiated product campaign exploring how AI-generated concepts can be evaluated, art-directed, and refined into cohesive advertising visuals for a premium magnetic power bank.
Love the overall quality of this project. Everything feels very intentional and well executed.
thank you!
I wanted every visual to feel like part of one campaign rather than a collection of separate AI generations.
The refinement really shows — most AI ad concepts stall at 'interesting,' this reads as genuinely art-directed. How'd you pick which AI outputs to push forward vs scrap?
Thank you! That was a huge part of the process. I treated the AI generations more like raw creative directions than finished assets. I kept the outputs that had the strongest composition, product readability, lighting, and campaign potential, then refined those into a consistent...
art direction carrying it
Appreciate that 🙏 That was really the goal — use AI for exploration, but make the final decisions through art direction. The generation is only the starting point; the campaign still needs a point of view.
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