When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

Worked on a therapy platform that was losing people fast, and the fix sat in the boring parts around the sessions: booking, messages, knowing what comes next. Churn dropped 24%.

What's the least glamorous thing you've fixed that moved a real number?

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Great example of how fixing the unglamorous UX details can create the biggest business impact.