How many concepts die in your drafts folder? 💀 In the spirit of Inktober, a digital sketch that never saw the light.

This was a lettering-inspired brandmark sketch playing with the letter K and the movement of hair. I archived it before presenting it. Not because I didn’t like it, but because I felt it wasn’t the right direction for that project.

This is how it would probably have looked, there are still things I’d want to refine.

Has it ever happened to you that you discard a concept even though you like it?

Love the idea of sharing concepts that never made it to the final stage! The K and hair movement is a really interesting direction. Do you usually revisit archived concepts later, or do you prefer to leave them behind?

What if indigo is just ink that got patient?

KON is a denim and streetwear label for people who live in hip hop and care how things are made. For Inktober’s final stretch, I took its hand mark through four ink passes, from a fine line to a heavy stroke to a dry brush. Each one sits on the last, the way cloth gets dipped again and again until the color holds.

Swipe to see the passes, then the mark out in the world on denim.

The full KON case study is coming soon.

Which part of your process do you repeat until it hits? Show me yours.

That's really great specially the photography