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Luxury Streetwear & Apparel Design
A contemporary luxury streetwear concept developed for VELLOUX, built around themes of culture, identity, craftsmanship, and individuality.
I designed the front and back of the T-shirt to create a cohesive brand experience, combining refined typography, classical imagery, symbolic elements, and a restrained monochromatic palette with warm tonal accents.
The direction was created to give the brand a premium, timeless, and culturally inspired aesthetic while maintaining the edge and individuality expected from modern streetwear.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A Culture of Excellence
Minale Design Strategy created a brand universe built around a strong idea: a culture of excellence. To bring this positioning to life, I came up with the idea of embodying this ambition by treating fruit and vegetable baskets as genuine works of art.
The aim was to go beyond their purely functional purpose and reveal the beauty and perfection of the products. Each composition is conceived as a unique piece, celebrating its shapes, colours and textures.
To reinforce this vision, I designed a hallmark as a symbol of quality. The imagery extends this approach, highlighting the beauty, precision and exceptional character of the product.
Together, these elements create a universe in which the product becomes an object of contemplation and desire, expressing craftsmanship and a true culture of excellence.
High-end.❤️
Are you a first-time founder and can’t seem to find a moment to post on LinkedIn?
Get yourself a Figma system filled with ready-to-use posts and placeholder content.
Change the look to your liking, adjust the text and you’re good to go.
Your potential clients won’t know about you if you’re not out there.
No time to set it up yourself?
I also do custom LinkedIn systems. Built around your branding, your tone of voice & content you can actually use.
The idea is practical and very relevant for founders. I like how the system turns content creation into something repeatable instead of starting from a blank canvas every time.
A little win worth sharing ✨
So happy to see The Ardley — Brand Identity featured on Contra’s new homepage.
Such a lovely surprise, and always special to see a project I loved working on get a little extra spotlight.
Thank you @Contra HQ for the feature 🤍
well-deserved!
