Nobody churns because a dashboard is ugly, they churn because they can't tell whether anything is happening. Optery was quietly pulling users' data off hundreds of broker sites and almost none of that work was visible to the person paying for it, so the biggest win in this redesign wasn't a new screen; it was making invisible work visible. Free-to-paid hit 30% Check it out

Making the invisible work visible is such a sharp way to frame it, that 30% lift proves people will pay once they can actually see the value happening in the background. How did you decide which data points were worth surfacing without overwhelming someone who just wants reassurance?

Spent the last few months rebuilding the digital presence for Shiva Group, a multi-brand automotive dealership group running JLR, Mahindra, Triumph, KTM, Bajaj, and MG Select showrooms across North India. New site architecture, cleaner model pages, a live outlet locator across 50+ locations built entirely on Framer. Genuinely happy with how it turned out, and it's already paying off for them too, with $1.2M+ in vehicle bookings coming through the site in the first month!

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Running JLR, Mahindra, Triumph, KTM, Bajaj and MG under one coherent site architecture without it feeling generic is genuinely hard, those brands pull in very different visual directions. How much did each individual brand's voice have to bend to make the system hold together?