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Nobody churns because a dashboard is ugly, they churn because they can't tell whether anything is happening.
Optery was quietly pulling users' data off hundreds of broker sites and almost none of that work was visible to the person paying for it, so the biggest win in this redesign wasn't a new screen; it was making invisible work visible. Free-to-paid hit 30%
Check it out
Great design!
The free-to-paid lift came from surfacing work that was already happening, not adding a feature - the redesign's real job was making an invisible process legible enough to justify the upgrade.
The strongest part is tying the Framer experience to the workflow behind it—it makes the template feel purpose-built rather than decorative. That inquiry flow sounds like a great fit for the event-planning context.
Making the invisible work visible is such a sharp way to frame it, that 30% lift proves people will pay once they can actually see the value happening in the background. How did you decide which data points were worth surfacing without overwhelming someone who just wants reassurance?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Check out the full case study to see how it came together ↓
the red type pops. how long did this take?
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Nice Design!
Meet AegisPulse is a cybersecurity brand concept.⚡
I built around protection, intelligence, and trust.
Bold visuals, digital textures, and a strong blue-violet system come together to create a futuristic identity that feels built for the next generation of cyber defense.
⚡ Anticipate. Protect. Respond. Evolve.
👀 Check out the full project below — I’d love to hear what you think!
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