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Nobody churns because a dashboard is ugly, they churn because they can't tell whether anything is happening.
Optery was quietly pulling users' data off hundreds of broker sites and almost none of that work was visible to the person paying for it, so the biggest win in this redesign wasn't a new screen; it was making invisible work visible. Free-to-paid hit 30%
Check it out
Great design!
thank you, George! glad it landed
The free-to-paid lift came from surfacing work that was already happening, not adding a feature - the redesign's real job was making an invisible process legible enough to justify the upgrade.
exactly that. the work was already happening, people just could not see it. once the process was visible the upgrade made sense on its own
The strongest part is tying the Framer experience to the workflow behind it—it makes the template feel purpose-built rather than decorative. That inquiry flow sounds like a great fit for the event-planning context.
appreciate it, Rohan! the workflow behind the screens is usually where the real work sits
Making the invisible work visible is such a sharp way to frame it, that 30% lift proves people will pay once they can actually see the value happening in the background. How did you decide which data points were worth surfacing without overwhelming someone who just wants reassurance?
thanks Maty! we kept only what answers one question: is my data coming off. removals done, what is still in progress, and when the next scan runs. the rest moved one level deeper so the main view stays calm
Great insight invisible work is a trust problem, not a UI one. 30% conversion says you nailed the fix.
The network for creativity
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