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HAPPY PAWS is a fictional modern pet shop brand identity and storefront branding concept designed to create a cheerful and memorable experience for pets and their owners. The project combines a playful logo featuring dog and cat illustrations, colorful typography, vibrant brand colors, storefront signage, window decals, interior graphics, pet product packaging, and retail applications. The goal was to build a fun, friendly, and recognizable visual identity that connects consistently across the entire customer experience.
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Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration, full color, a lot happening at once.
Modern approach: vectorial line work, no color, one pattern and narrow type system holding the whole label together.
I need to know, if these two were sitting next to each other in a store, which one would you actually reach for?
43 voted
61%
27 voted
39%
70 votes
Closed
I prefer the Vintage Approach.
Sort of related: When I was reading your description for the Modern Approach and you wrote "...no color...", I suddenly remembered an article I read some time ago that talked about "how the world has gradually been losing its color" especially in...
Another preview of my new brand guidelines template now live on Framer Marketplace framer.link/UqncGmf
way more impressive than handing a client a pdf...good job 🔥
Box Packaging Design | Modern Product Label & Branding
Professional Box Packaging Design that gives your product a strong, memorable, and market-ready appearance. I create custom packaging designs for product boxes, retail packaging, cosmetic boxes, food packaging, supplement boxes, subscription boxes, and branded products. Every design is carefully crafted to match your brand identity while presenting your product information clearly and professionally. Whether you need a modern, minimalist, luxury, bold, or eye-catching style, I create packaging that stands out on shelves and online. You’ll receive a visually appealing, print-ready design tailored to your product, target audience, and brand goals.
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