Özcan Özer Arabacı
Signage, Branding & Print Design Specialist
New to Contra
Özcan Özer is ready for their next project!
ROOT & HARVEST is a self-initiated packaging design concept exploring a premium, contemporary direction for an organic food brand. I developed the visual identity, typography, color system and packaging layout with a focus on strong shelf presence, clear information hierarchy and a scalable system across multiple SKUs.
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VELORA is a premium skincare packaging concept combining sophisticated editorial branding with a scalable multi-SKU system. The project includes serum bottles, cosmetic jars, folding cartons, and supporting packaging artwork. I developed a cohesive visual language using distinctive typography, abstract geometric graphics, SKU color coding, structured information hierarchy, and premium finishes such as foil, embossing, and spot UV. The system was designed for production-ready, adaptable packaging.
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A complete premium brand identity and packaging system created for VARELLO, a fictional gourmet food and beverage brand. I developed the visual identity, logo system, product labels, catalog layout, stationery and product presentation to create a cohesive and sophisticated brand experience across both physical and digital touchpoints. The design focuses on premium typography, clear hierarchy, refined packaging architecture and strong shelf presence.
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HAPPY PAWS is a fictional modern pet shop brand identity and storefront branding concept designed to create a cheerful and memorable experience for pets and their owners. The project combines a playful logo featuring dog and cat illustrations, colorful typography, vibrant brand colors, storefront signage, window decals, interior graphics, pet product packaging, and retail applications. The goal was to build a fun, friendly, and recognizable visual identity that connects consistently across the entire customer experience.
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