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Designed a new summer drop for Fresh Press Craft Cider π₯
Beautiful work!
Thank You!!
Looks delicious and ice cold, i like it! May i have one?π
Haha, only if you can catch the can before I do! π
π
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Fruitea β Turning a Summer Craving into a Brand
For this challenge, I created Fruiteaβa fictional tropical iced tea brand inspired by a simple summer craving.
On a 40Β°C day, I was craving something cold, colorful, and refreshing. I don't live anywhere near a beach, so instead of chasing that feeling, I decided to create it.
The goal wasn't just to design an iced tea brand. I wanted to create something that would make people crave the drink before they even took the first sip.
Creative Direction
I started by collecting inspiration on Pinterest before creating a quick vision board with ChatGPT to visualize the idea.
From there, I refined the concept into a clean, minimal identity where the drinks became the hero. Every decisionβfrom the logo and flavors to the packaging and animationsβwas guided by one question:
"Does this make you want to reach for the drink?"
Using Envato
Envato became the primary creative toolkit behind Fruitea.
I used:
- ImageGen AI to create and refine the brand identity.
- VideoGen AI to animate the drinks.
- Stock footage to build the tropical atmosphere.
- Music to reinforce the mood.
- Canva to assemble the final campaign and workflow.
Human by Design
The most important part of this project wasn't generating imagesβit was making creative decisions.
Some of the biggest moments included:
- Refining the logo until it felt playful instead of generic.
- Reworking the drinks until they looked like refreshing iced tea instead of juice.
- Spending the most time refining the strawberry flavor until its animation matched the realism and movement of the other drinks.
- Keeping the packaging minimal so the drinks remained the hero.
- Opening the promo with fresh ingredients before revealing each drink to build anticipation and help viewers imagine the flavor.
Those decisions couldn't be made with a single prompt. They came from continuously refining, rejecting, and improving the work until it matched the feeling I had imagined from the very beginning.
The Project Includes:
- Brand Identity
- Logo Design
- Packaging Design
- Three Signature Drink Concepts
- Animated Product Visuals
- Promotional Campaign
- Workflow & Creative Process
Created using Envato
Envato tools used:
- ImageGen AI
- VideoGen AI
- Stock Footage
- Music
I couldn't have that perfect tropical drink...
...so I created it.
Instagram: https://www.instagram.com/nirvanadigitals.1/p/Da3LkFFDG1V/
Youtube: https://youtu.be/S9HpFx3-ZaU
X: https://x.com/Appleginger1234/status/2077815195750265145?s=20
LinkedIn: https://www.linkedin.com/posts/aqsaa-khalid_envatochallenge-humanbydesign-creative-ugcPost-7483578124627070976-WqQv/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAEZi-pAB9ZlLL_xc_QCxLVaiZEUfqV09kuo
@envato
#EnvatoChallenge #HumanByDesign #Creative
Which one are you grabbing first?
π Strawberry Lemon
π₯ Mango Passionfruit
π« Blueberry
Nuggets everywhere!
We designed around 70 different Brains with @Mary Delaney
and then have @Arsen Airyan animate each and everyone of those!
If you brand or app needs a touch of cuteness, hit us up!
(mascotte brands lead to higher brand recognition, higher attention and ultimately higher sales! what are you waiting for?)
Absolutely love this!, The character designs are full of personality, and the animations bring them to life beautifully. It's inspiring to see such thoughtful branding and collaboration. Amazing work by the whole team! β€οΈ
*Humanizing an AI Kid's Coffee Brand*
For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (ΠΠ΅ΡΡΠΊΠΎ ΠΠ°ΡΠ΅- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.
Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.
This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.
This is exactly how anything related to kids should be!!! I mean add some colours guys
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