Nuggets everywhere! We designed around 70 different Brains with @Mary Delaney and then have @Arse...Nuggets everywhere! We designed around 70 different Brains with @Mary Delaney and then have @Arse...
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Nuggets everywhere!
We designed around 70 different Brains with @Mary Delaney
and then have @Arsen Airyan animate each and everyone of those!
If you brand or app needs a touch of cuteness, hit us up!
(mascotte brands lead to higher brand recognition, higher attention and ultimately higher sales! what are you waiting for?)
70 unique brain characters is a serious library. How do you and Mary keep expression and personality consistent across that many variations without them feeling repetitive?
70 brains each animated individually is such an ambitious scope, the collaboration between design and motion at that scale must have been a serious workflow. Would love to see how they all came together.
The variety across 70 characters is what sells it, gym brain, pirate brain, mummy brain, each with its own personality instead of just palette swaps. That's a lot of animation work to keep consistent at that scale.
some visuals from iki, a matcha shop i’m currently working on 🍵
one of the most interesting parts of this project has been figuring out how to turn an abstract concept into something people can actually see and feel.
from the typography to the illustrations and overall visual language, every element is an opportunity to give the brand more personality and make it feel like its own world.
still exploring, but i’m really enjoying where this is going.