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new case study: PALE ☀️
self-initiated concept. the brief I gave myself: explore minimal skincare branding, even though that's the opposite of what I usually do.
spoiler: I survived. also maybe I'm a little bit minimalist now??
Love it
Love this vibe 😍
This is good
Looks soo clean, great work!!
The consistency here is excellent. Everything feels aligned, structured, and professional.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A Dubai-based wellness project built around the idea that wellness goes beyond relaxation, it’s about transformation through the senses.
Using lines, circles, and textures, we translated an entire sensory world into a visual identity.
Still one of my favorite worlds I’ve had the chance to build.
Curious, what’s one brand element that made you feel something beyond just liking how it looked?
Brand DesignGraphic DesignGoogle GeminiAdobe PhotoshopAdobe InDesignbranddesignerlogomarkCreative Strategistwellness
this is GORGEOUSSSS woww! 🔥
Here are are few of my favorite marks from over the past couple of years.
It’s funny, when I was starting out in my career and even in college, I was always intimidated by logo marks, but over time they are now my favorite part of design to tinker with. I love how this simple image can make or break the brand.
Creativity at it's peak
VFEX SPORTS — Brand Identity Case Study
For this project, I created a complete visual identity for VFEX SPORTS, a modern sportswear brand focused on premium athletic aesthetics and clean minimal design.
I designed the brand logo and developed a full merchandise system around it, including:
Sportswear T-shirts
Athletic sneakers
Water bottles
Shopping bags
Shoe boxes
Product packaging
The goal was to create a sports brand that feels both performance-driven and luxury-inspired. I used a minimal color palette, modern typography, and sleek logo placement to maintain consistency across every product and packaging application.
I also created realistic lifestyle and product mockups to present the brand in a professional retail environment. The project focused heavily on brand consistency, premium presentation, and modern sportswear aesthetics.
This project helped me strengthen my ability to build a complete branding system that works across both digital presentation and physical merchandise.
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