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VFEX SPORTS — Brand Identity Case Study
For this project, I created a complete visual identity for VFEX SPORTS, a modern sportswear brand focused on premium athletic aesthetics and clean minimal design.
I designed the brand logo and developed a full merchandise system around it, including:
Sportswear T-shirts
Athletic sneakers
Water bottles
Shopping bags
Shoe boxes
Product packaging
The goal was to create a sports brand that feels both performance-driven and luxury-inspired. I used a minimal color palette, modern typography, and sleek logo placement to maintain consistency across every product and packaging application.
I also created realistic lifestyle and product mockups to present the brand in a professional retail environment. The project focused heavily on brand consistency, premium presentation, and modern sportswear aesthetics.
This project helped me strengthen my ability to build a complete branding system that works across both digital presentation and physical merchandise.
Clean
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Una estética con intención. La identidad se construye a partir de una paleta armónica, inspirada en lo natural, que busca generar calma y conexión.
Las decisiones tipográficas acompañan esta idea desde la elegancia, aportando claridad sin perder personalidad y simplificando la experiencia del usuario a la hora de elegir los productos adecuados para su piel. Cada elemento fue pensado para sostener un lenguaje visual coherente, donde lo orgánico no se vuelva caótico, sino intencional.
Más que producto, experiencia. El sistema visual se extiende al packaging y a los puntos de contacto, entendiendo que cada instancia forma parte del vínculo con la marca. La experiencia se construye desde lo sensorial: lo que se ve, lo que se percibe y lo que transmite.
AUREA BOTANICALS se posiciona como una marca delicada, consciente y coherente. Una identidad que equilibra lo natural con lo estético, generando una experiencia que se siente tan bien como se ve.
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