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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
Velocert Brand Identity
Hey everyone! Just shared a new brand identity project and wanted to show the process here.
It started with a quick pen sketch. The V of Velocert was already a checkmark, and I circled “cert” like an approval seal. I kept that idea and turned it into one mark: speed lines, a checkmark and the ECE E-Mark ring. Speed and certification in a single symbol.
Velocert helps carmakers get their vehicles approved for the road, so the brand had to feel fast and trustworthy at the same time. I built the full system from that one sketch.
Check it out the full case study on my profile
This is a strong example of letting the sketch lead the system. The checkmark inside the V does two jobs at once, speed and approval, and the ECE ring gives it the trust the client actually needs. Did the carmakers respond more to the speed lines or to the certification ring when you showed them the first version?
