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This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
That's so true! I always end up asking the rebrand clients what's the reason behind the rebrand or what issues are they having, because the approach can be sooo different!
Great advice, Daniel. A line like enterprise buyers reading you as a side project gives a designer a real problem to solve, while asking for a fresh look usually leads to endless rounds.
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What would you need to see before you call something a full brand?
Today I made two.
Page 100, a news brand that runs on a ticker and transitions.
Datum, a wordmark half underwater that reads the tide, so it is never the same twice.
Both are becoming full case studies. What goes in?
9 voted
45%
11 voted
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Version one looks clean and sick, idnk why, but it looks intresting for me, like smth special. Nice job!
Great!!
Most rebrands start with a mood board. This one started with a punctuation mark.
For we make the slash in the name became the logo, the monogram, the layout tool and even the campaign line: "we make you grow."
When one small idea can carry a whole brand, every new touchpoint designs itself.
Founders does your name have a hidden idea like this?
Turning the slash into the logo, monogram and layout device is such a smart move, and it feels wonderfully consistent across the mint-green packaging, signage and stage visuals. The rounded geometric type pairs beautifully with that fresh green and deep navy. Did the slash idea...