Rebranding a Company Around a Hidden Idea in Its NameRebranding a Company Around a Hidden Idea in Its Name
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Masuder's avatar
Masuder Rahaman
pro
• 21h
Most rebrands start with a mood board. This one started with a punctuation mark.
For we make the slash in the name became the logo, the monogram, the layout tool and even the campaign line: "we make you grow."
When one small idea can carry a whole brand, every new touchpoint designs itself.
Founders does your name have a hidden idea like this?
Brand DesignAdobe Illustrator
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Anna's avatar
Anna Iossifov
pro
• 21h
Turning the slash into the logo, monogram and layout device is such a smart move, and it feels wonderfully consistent across the mint-green packaging, signage and stage visuals. The rounded geometric type pairs beautifully with that fresh green and deep navy. Did the slash idea...
Rafee 's avatar
Rafee Alam
pro
• 10h
Turning the slash into the logo and the tagline is smart. The green and navy pairing looks great across the signage too.
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