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Song to Art is a generative project built using Figma Make that transforms song into dynamic visual identity.
Instead of functioning as a traditional visualizer, it treats sound as a design material. Audio parameters like pitch, loudness, brightness, and energy transitions are translated into structured visual logic, forming a unique artwork live as the song plays.
Figma Make enabled rapid experimentation with generative systems while allowing me to apply creative direction and aesthetic judgment. The result explores how sound can become art and how design tools can unlock new cultural expression.
Live Project: https://lance-broken-58033287.figma.site/
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"Capturing light, emotion, and the moments you never want to forget." That line set the tone, and the layout follows it.
The hero is one motion-blurred portrait washed in red. The photographer's name runs across the bottom in a condensed white face, so large the screen cuts it off. The photo keeps its soft focus, and the name still reads first.
Thin grid lines split the page into narrow columns, and the small copy sits justified inside them. The loose photo gets a strict structure to lean on.
A single round red button with an arrow sits right on the letters and marks where to go next.
Designed by the Hue & Machine team.
#WebDesign #Photography #PortfolioWebsite #EditorialDesign #Typography #UIDesign #ProductDesign #CreativeDirection #ResponsiveDesign #FigmaDesign
The heavy condensed white FLORENCE over the red portrait is bold, and keeping the same red across phone, laptop and type tile makes the case study read as one system. Did the red come from the photographer's own work, or was it your call?
A beautiful Shopify store is great. But does it make people want to shop?
Take a look at my latest e-commerce design project for Amora Renae, a luxury hair extension brand.
I wanted the experience to feel as premium as the products themselves.
From the bold pink hero section and elegant product collections to the detailed product pages and responsive layouts, every design decision was made to bring the brand's identity to life while keeping the shopping journey intuitive.
But here's where I need your honest opinion:
If you were the customer visiting this store for the first time, what would catch your attention first?
The homepage and overall visual identity 🎨
The product presentation and collections 🛍️
The product page experience
The mobile shopping experience 📱
And for the designers here, what would you improve?
I genuinely want to hear different perspectives. Let's talk design, user experience, and what makes an online store memorable.
#Shopify #EcommerceDesign #WebDesign #UIDesign #UXDesign
Love the creativity behind this. The visual identity feels consistent and well thought out.