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A short reel showcasing the 2D motion design and animation work I created for Electric Monster.
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Unlocked some new text animatiions on the New project, How'd it turn out?
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the text animation lands nicely.. the cut feels really smooth.
Turning four different interviews with multiple camera angles into a high-converting VSL was no easy task.
Here’s how I tackled the workflow:
Footage Mapping: I laid out all the raw cuts and multi-cam angles to get a clear, top-down perspective of everything I had to work with.
Story Crafting: I pared down four separate voices and pieced together a seamless, high-converting narrative arc.
Pacing & Music: I selected the exact tracks needed to drive the energy forward and set the right emotional tone.
On-Brand Motion Graphics: I designed custom visual callouts, text animations, and graphics to match the brand identity and maintain viewer retention.
Sound Design & Audio Polish: I finished with full sound design—cleaning up dialogue, balancing audio levels, and adding subtle risers and impacts to give it a sharp, cinematic feel.
Here’s a quick clip from the final cut. How did it turn out?
Mapping the multicam footage first creates a solid foundation for the VSL.
MØD Coffee. Matcha Cafe Brand Identity & Packaging
MØD is a matcha cafe brand built on one line: coffee, tuned to your mood.
The identity carries an easy, unhurried voice across every touchpoint. "Where to? Who cares" on the go. "Grab your coffee. We'll figure out the rest." on the counter. Signature drinks like MOMINT bring it to the menu: made with a mom's warmth, finished with a minty cool.
Scope: logo, cup and bag packaging, website, social media.
Full case study: MØD Coffee
Which slide would make you order?😊
branddesignpackagingdesignbrandingLogo DesignPackaging DesignBrand DesignAdobe IllustratorAdobe PhotoshopFigma
love the mobile mockup 👍