Turning four different interviews with multiple camera angles into a high-converting VSL was no easy task.
Here’s how I tackled the workflow:
Footage Mapping: I laid out all the raw cuts and multi-cam angles to get a clear, top-down perspective of everything I had to work with.
Story Crafting: I pared down four separate voices and pieced together a seamless, high-converting narrative arc.
Pacing & Music: I selected the exact tracks needed to drive the energy forward and set the right emotional tone.
On-Brand Motion Graphics: I designed custom visual callouts, text animations, and graphics to match the brand identity and maintain viewer retention.
Sound Design & Audio Polish: I finished with full sound design—cleaning up dialogue, balancing audio levels, and adding subtle risers and impacts to give it a sharp, cinematic feel.
Here’s a quick clip from the final cut. How did it turn out?
The brushed metal ATTENTION on black with the small line under it sets the pause nicely. That grey sub line is quite dim and small, brighter would read better on a phone. Do you build the kinetic type from scratch each time?