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Designed a professional blood donation campaign graphic for Dusit Princess Kathmandu. The concept uses a clean healthcare aesthetic with strong visual hierarchy, meaningful imagery, and a clear call-to-action to communicate the importance of blood donation and saving lives.
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Brooklyn Nine-Nine, Boyle’s Food Truck visual identity
The other day I started thinking of fictional brands from TV shows and If you ever watched Brooklyn Nine-Nine you must know Boyle!
The idea was simple:
What would Boyle’s food truck look like if it were a real Brooklyn food truck?
I approached it as a visual designer, building the identity around the character himself — enthusiastic, slightly chaotic, unapologetically passionate about food, and very Brooklyn.
I worked on the visual language across the truck, typography, colors, graphics and supporting touchpoints to make it feel like an actual food business with a mascot, rather than just a prop from a TV show.
The challenge was finding the balance between Brooklyn, food culture and Boyle's personality without making it feel like a generic New York food truck.
And honestly, fictional brands are some of my favorite design exercises.
There’s already a story, a personality and an audience.
The fun part is figuring out:
What does that look like?
Creativity at its Peak
A brand is more than a logo, it's the experience people remember.
This identity was crafted to communicate trust, clarity, and a modern digital presence through a clean visual system, thoughtful typography, and a cohesive brand language.
Every detail is designed with purpose. ✨
What does this brand make you feel? 👇
#BrandIdentity #BrandDesign #Branding #VisualIdentity #LogoDesign #CreativeDirection #BrandStrategy #GraphicDesign #IdentityDesign #BrandGuidelines #ModernBranding #MinimalDesign #DesignInspiration #CreativeStudio #BrandDesigner #Typography #AdobeIllustrator #Behance #Dribbble #DesignCommunity
Two directions. One brand. 👀
I explored the same brand in two completely different visual styles — one vibrant & energetic, the other soft, minimal & refined. Now I want your honest opinion:
Which one would you choose?
🟢 Vibrant & Bold
🤍 Soft & Minimal
Curious to see which direction wins. 👇
37 voted
43%
50 voted
57%
87 votes
Closed
Option two feels more organic!