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A frame is a decision about what matters 🖼️
Spent the past week designing FRAME, a brand identity and poster series for a design exhibition. Four posters, one system: a main exhibition visual, a talk, a workshop, and an open call for entries, each with its own composition and the same confident language underneath.
No sterile gallery minimalism, no chaos pretending to be creativity. Just type, color, and a lot of decisions about what goes inside the frame. 🖤
Sometimes the best proof a system works is that no two posters look the same.
With the red chair on every poster, the system has one fixed point to vary around. Did you lock the type rules first and let the chair crop change per format, or did it go the other way?
The red chairs against the bold type look great across all four posters. Really feels like one system.
No sterile gallery minimalism, no chaos pretending to be creativity is a line worth stealing. And you proved it: four posters that look nothing alike but clearly belong together. The red chair is such a strong anchor. Did you find it first and build the system around it, or did the system come first?
A very stylish and mature project. Inspiring!
I like the design and color palette🔥🔥
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