BONSTER — A Burger Brand Built With Big Flavor & Bigger Personality. Designed to bring energy, fun, and boldness into every bite, BONSTER combines a playful chef mascot, chunky visual language, and a memorable identity system that feels as exciting as the burgers themselves. From the logo to packaging elements and brand patterns, every detail is crafted to create a fun, unforgettable burger experience. BONSTER — Big Bites. Bigger Attitude. 🔥 mockups - @creatsyofficial #BrandIdentity #BurgerBrand

Going all-blue on a burger brand is the bold call here — it gets you out of the red-and-yellow crowd, but blue is the one colour that doesn't do appetite work for free. Is the mascot meant to carry that warmth, or are you leaning on the food photography for it?

DUNA — Lighting brand identity (self-initiated)

A full rebrand of Lab des Sens Atelier, a Spanish workshop that hand-weaves lighting in natural fibre.

Every piece in their catalogue is named after a Spanish beach — Portlligat, Riazor, Zarautz. The brand itself was named in French. That gap was the whole project: new name, logotype, colour and type system, two collections, bilingual copy and a full set of campaign imagery, all built on one territory — the light of the Spanish coast.

Every image was art-directed before it was made, then generated and finished by hand.

Claude · Higgsfield · Photoshop · art direction throughout.

Unsolicited concept, not affiliated with the brand.

Does the direction land for you? Curious to hear what you'd have pushed further.

The direction completely lands! Connecting the concept so closely to Spanish beaches gives it such an authentic narrative